From Emotions to Decisions: Ulla Heurlin’s Path in Angel Investing

In the latest Lessons Learned episode, Ulla Heurlin, experienced business angel, reflects on a crucial case where she learned the importance of making decisions promptly, especially when facing issues with fellow investors and concerns about a product’s scalability. Ulla opens up about the complexities of collaborating with investors, highlighting the need to carefully choose partners for smoother decision-making. Instead of falling for technology, she candidly discusses falling for the people behind the venture, stressing the balance between intuition and logic. 

Ulla shares the emotional challenges of leaving an investment, considering financial factors and family well-being in her decisions. Through her experiences, she advises fellow investors to ask questions openly, embrace curiosity, and appreciate the learning curve without regrets. Tune in for a down-to-earth conversation packed with insights from the dynamic world of angel investing.

You can also listen to the full podcast on our Spotify account here.