STARTS in Motion is an art-tech accelerator programme led by INOVA, that has been designed to empower artists and technologists in further developing their art-tech project by exploring the business side of the creative endeavors. During the last four months, they have worked with art-tech projects, through mentoring and workshops on key topics (business model and strategy, pitching, storytelling, pricing, etc.), to support them in developing their prototype / solution and bring it to the market. For this session on July 5th, 3 projects have been selected that demonstrate how much the market of transdisciplinary innovation is vibrant in Europe, and how art-driven perspectives can bring disruptive, ethical and sustainable products to life: VYX (NL): a tech-driven wearable tailored to the aging population that enhances vital and beautiful living through preventive health monitoring. VYX is part of the Prosthetic X project. Go Curb carbon  (FR): an app which combines a carbon calculator, a green wallet and an information page. It aims to bring a new model for encouraging carbon footprint reduction and empowering citizens to adjust their daily choices. Digital fashion framework (UK): a digital innovation lab building an immersive, v-commerce platform which will allow users to create, trade and wear virtual fashion and game skins in the metaverse using Extended Realities. We pave the way towards a more sustainable and accessible immersive era in fashion, games and entertainment.

INVEST'I E-PITCH SESSION This session will showcase 4 promising Tunisian start-ups raising between $200k to $500k from various sectors (Ag-Tech/IoT | Med-Tech/AI | SaaS B2B | SaaS Data Analytics). Find out here more information on the pitching startups. INVEST'I is a community of top Tunisian startups that selects their best portfolio companies to connect with national and international investors to raise funds. The initiative is funded by the European Union through Expertise France as part of Innovi-EU4Innovation project and managed by the organization Tunisian Startups.