Wondering how to protect your brand?
This Discover Guide made by EUIPO in collaboration with EBAN will help you understand whether you have protection for your brand, and, if not, what actions you may want to take to protect it.
Brand is often company’s most valuable asset and as such a lot of money is spent on designing, developing and promoting it. There is an assumption amongst many businesses that so long as they use it and register with the national/regional company register then it is theirs. However this is not the case.
This Discover Guide will help you understand if you own your brand and if not what actions you might want to take to secure it.
Who is this Guide for: All business who have created their brand and are either operating or plan to operate within the European Union.